Slowd uses the Web as a network to create and sell furniture

Slowd uses the Web as a network to create and sell furniture

Slowd, an Italian company, has found a very creative and original way of producing and selling Italian design furniture, using the web to generate a network. Their strategy works like this:

1. a designer creates some furniture
2. Slowd finds a craftsman that produces prototypes
3. Slowd publishes the prototype on its website
4. A user buys
5. Slowd produces by craftsman
6. designer and craftsman receive a percentage of collected prices

From their web site : “It is a network of people before things. Slowd is the community where designers and craftsmen work together to build a new culture of manufacturing and production. Behind every product, there is the story of an encounter and a period of growth, a sharing culture. Before making products, we like to think of making this possible. It is a place where you can meet different products with a soul, born of a chain finally dynamic and sustainable production.”

a Slowd’s design chair