design chair Frida by Pedrali
Frida , the oak design chair design designed by Odo Fioravanti for Pedrali, received the German Design Award 2014 in the category Home Interior.
The jury organized by the German Design Council, after reviewing more than 1,900 projects, attributed the victory to Frida and 99 other products.
After the success of the ADI Compasso d’Oro in 2011, this award confirms once again the value of Frida by Pedrali, quality office furniture production 100 % Made in Italy, through a design process that combines tradition and innovation, excellence in engineering and creative genius.
Pedrali obtained in 2013 the FSC C114358 ™ certification for the chain of custody of wood, which guarantees the origin of raw materials from forests that are managed correctly and responsibly according to environmental, social and economic standards.
“Frida is the result of a long work carefully done for a project that combines beauty and technology, attention to detail and simplicity” said Odo Fioravanti .
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