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Pedrali: Red Dot design Award 2013

RED DOT DESIGN AWARD is the international prize issued by Red Dot Institute constituted by a jury of 37 design experts that rewards the best products and projects of the year.

Pedrali won the REDDOT DESIGN AWARD 2013 in the Product design category with three products: ARA armchair designed by Jorge Pensi Design Studio, MALMÖ armchair by Michele Cazzaniga, Simone Mandelli and Antonio Pagliarulo and NOA chair by Marc Sadler.

The victory of ARA and NOA chairs confirms the high design performance of Pedrali that celebrates its 50 years activity and its 25th attendance at Salone Internazionale del Mobile in the year 2013.

The RED DOT DESIGN AWARD 2013 ceremony takes place in Essen on 1st July and the winning products will be displayed at Red Dot Design Museum in Essen.

About Marco Olivieri

Founder & CeO of La Mercanti Italian Furniture. Marketing and Sales specialist of La Mercanti, emphasis on strategy deployment and implementation, innovation and business excellence. “I think to myself as an innovative thinker, an avid learner and I like to bring new ideas forward to drive my staff initiatives”.