Slowd uses the Web as a network to create and sell furniture
Slowd, an Italian company, has found a very creative and original way of producing and selling Italian design furniture, using the web to generate a network. Their strategy works like this:
- a designer creates some furniture
- Slowd finds a craftsman that produces prototypes
- Slowd publishes the prototype on its website
- A user buys
- Slowd produces by craftsman
- designer and craftsman receive a percentage of collected prices
From their web site : “It is a network of people before things. Slowd is the community where designers and craftsmen work together to build a new culture of manufacturing and production. Behind every product, there is the story of an encounter and a period of growth, a sharing culture. Before making products, we like to think of making this possible. It is a place where you can meet different products with a soul, born of a chain finally dynamic and sustainable production.”