Lancia Flavia
After only 18 months of its launch, production of the Lancia Flavia convertible was interrupted. Indeed, instead of 2000 Lancia cars intended for sale on the Italian market in 2013, only 225 copies of these convertibles were sold, despite a resounding commercial launch and a price reduction of € 13,000, from 37,900 euro to 24,900 euro. It is a commercial failure all the more bitter that Fiat Group, which owns Lancia, Alfa Romeo and Chrysler, has always had a tradition of success in the design of beautiful cars. Just throw a glance at the Alfa Romeo 4C, below, which FHM Magazine, the best selling fashion magazine of the United Kingdom, named “Car of the Year 2013”. Alfa Romeo
Alfa-Romeo design: the 4C
So here are the reasons to award Lancia Flavia the Yuck Design:
- there are many reasons to admire American cars, but we must also be aware of its capabilities: the Italian design furniture and cars has nothing to envy to the American design, so why try to sell in Europe an American car design?
- considering the higher price of gasoline, and minor consumption of diesel cars, why this cabriolet was available only in petrol version ?
- why call Lancia a car that looks pretty much as a Chrysler?
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